The focus of Beauty Word Autumn is on professional beauty products and procedures, offering work supplies, uniforms, trainings, masterclasses and newest trends in the field for beauty, health and wellness specialists. Mass consumption and end consumer targeted products are also presented of course, but rather than focusing on retail sales, the main aim of the autumn fair is to offer new ideas, inspiration and new knowledge. One of the main purposes of this fair is to introduce the newest products and procedures and give focus to the hottest trends in the beauty world. Beauty word autumn is the perfect place to present your new products, test your company’s new procedures on the customers and raise the consumers’ awareness.