Charm is an international exhibition that defines trends and shapes the trends of the beauty industry for next year. The exhibition will be held from February 10 to 13, 2022 at the DonExpoCenter. Only 4 days, the largest perfumery and cosmetic companies will demonstrate at the exhibition the latest achievements in the field of cosmetology, perfumery, nail service, hairdressing, massage. At Sharm you will find well-known products and brands, and absolute new products that will be presented to the general public for the first time.