본 전시회는 다른 전시회와 달리 B2B를 기반으로 B2B2C 모델을 최초로 개발하였고 5일내로 브랜드 기업은 전세계 오더 통로를 취득할수 있으며 소비자와 접촉할수 있는 기회가 있다. Held annually in Shanghai since 2002, China Toy Expo (CTE) is the largest B2B toy fair in Asia converging export-ready Chinese manufacturers, leading international brands, innovative new products, industry development trends, informative forums & activities and business professionals of all functions throughout the value chain. It is a one-stop sourcing hub for international buyers as well as an effective gateway for foreign brands to tap into the Chinese market. As an important trade event in the global toy industry, CTE provides a wide range of sourcing opportunities in toys, juvenile products, hobby and licensing. It is no doubt to have been the preeminent marketplace event for buyers with various targets to source directly from new, quality factories in China and Asia. The exhibitors of showcase their latest and advanced products and services such as mechanical toys, electronic toys, toy figures, plush toys, dolls, wooden toys, electrical Toys, Non Electronic Plastics Toys, Educational Toys, Pre-school and playground equipment.